Integrated campaign
The Fishing Classic
[Open with one or two sentences: what the event is, who it is for, and the single commercial or attendance problem this campaign set out to solve.]
- Client / sector
- [Client / event organiser — replace before publishing][Sector — e.g. Events / Tourism]
- Year
- [Year]
- Role
- Concept, brand, art direction, design, build & rollout
- Services
- Brand identityWebsitePrint & signageSocial contentPaid promotion
The challenge
[Explain the business problem in two or three sentences. What was at stake for the event — attendance, sponsorship, brand perception — and why the previous approach was not working?]
Brand & key visual
Thinking & strategy
[Describe the strategic idea that unified the campaign. What single insight about the audience or the event shaped every decision that followed?]
In the environment
Creative direction & system
One event, one visual language, every channel.
[Describe the visual system: the typographic voice, colour, photographic or illustrative treatment, and how it was built to stretch from a billboard to a phone screen without falling apart.]
Campaign website
Process & development
[Outline how it was produced end to end — brand first, then the assets, the website build, the print and signage specification, and how the social and paid work was scheduled.]
Print, social & paid
The rollout
[Describe how the campaign went live across channels in the lead-up to the event, and how the pieces reinforced each other in market.]
Results & impact
[One sentence framing the outcome — measured against the goal set at the start.]
- [00]
- [00%]
- [00]
“[Paste a real, attributable quote from the client or organiser. Leave blank until you have permission to use it — do not paraphrase or invent.]”
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