03 · Brand & website transformation
The Rebrand & Rebuild
[Open with one or two sentences: who the organisation is, where the old brand and site were holding them back, and what the transformation had to achieve.]
- Client / sector
- [Client — replace before publishing][Sector]
- Year
- [Year]
- Role
- Strategy, identity, UX, design & development
- Services
- Brand strategyVisual identityUX & content structureWeb designDevelopment & rollout
The challenge
[Explain the problem in two or three sentences. What was wrong with the existing brand and website — perception, usability, conversion, or all three — and why was a refresh not enough?]
Before & after / identity
Thinking & strategy
[Describe the strategy work. What positioning or audience insight did you land on, and how did it become the brief for both the identity and the site?]
The new site
Creative direction & system
Strategy, identity and site — rebuilt as one.
[Describe the new identity system and how it translated directly into the digital design — type, colour, grid, imagery and the components that make the site feel like the brand.]
Design system
Process & development
[Outline the work: from strategy and naming through identity, design system, build, content migration and QA — and how you kept it coherent across the two disciplines.]
In use
The rollout
[Describe the launch and rollout — how the new brand rolled out beyond the site, and how the transition was handled for existing audiences.]
Results & impact
[One sentence on the shift the transformation produced.]
- [00%]
- [00%]
“[Paste a real, attributable quote from the client. Do not invent or paraphrase — leave until you have sign-off.]”
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